The danish flying vehicle (FV) startup approached me to help them redesign their website in order to reflect their current business model, and to drive conversion.
Thrill seeking, elegant and memorable. This was the underlying theme of the redesign. Through a collaborative process we were able to amplify Airflight's mission to democratize piloting.
At the beginning of our collaboration, we ran a design sprint. This helped us understand the problem from everyone's perspective, making sure we don't miss anything.
During the process, the whole team got engaged in sketching out different approaches. This process helped make sure that the best ideas end up being built and tested.
After building the first prototype, it was time to involve potential customers into the process. Once the user testing was done, it was clear where our blind-spots lie.
This helped us address concerns and gather new ideas on how we can improve Airflights website.
Currently, the majority of people does not use the computer to browse the internet. Instead, they are using their phones. Nowadays, having a responsive design is not just a nice thing to have. It's a must!